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Policies

WhatsApp Messaging Policy

Consent, opt-outs, approved templates, token usage and the limits of what FoodHubbie can guarantee on WhatsApp.

Last updated: 21 October 2026

Official API only for promotions

WhatsApp ordering and promotional campaigns run on the official Meta WhatsApp Cloud API, with templates approved by Meta. On an unofficial connection (a linked WhatsApp session) promotional sending is switched off by the software — those numbers are limited to transactional messages about an order in progress. This is deliberate: bulk promotional sending on unofficial connections is the fastest way to get a number restricted.

Consent comes first

  • Each customer record carries a promotional-consent flag. A campaign audience is built only from customers who opted in.
  • Imported numbers without consent are not a valid audience, and the campaign builder does not create one.
  • Customers can reply STOP at any time. The opt-out is applied immediately and that number is excluded from later campaigns. Transactional messages about an order already in progress continue.
  • The outlet is responsible for how consent was collected at its counter or website.

Templates and message content

Marketing messages outside an open 24-hour conversation must use a Meta-approved template. The composer starts from approved shells (offer, discount, festive, win-back — in English and Hinglish) and fills in the offer details; the wording and structure that Meta approved is preserved. Meta may reject or later pause a template; when that happens the campaign cannot be sent until a replacement is approved.

Cost and limits

  • ₹1 per promotional message, prepaid as tokens, one token per message.
  • A campaign is capped at 300 recipients. Sends are paced rather than blasted, and a campaign can be paused or stopped from the dashboard while it runs.
  • Meta's own conversation charges for the official API are billed by Meta, separately from our ₹1.
  • WhatsApp order notifications are part of the per-order rate on the billing policy, not charged per message.

What we cannot guarantee

Delivery, template approval and account standing are controlled by Meta. We cannot guarantee that a message is delivered, that a template is approved, or that Meta will not restrict a number for reasons outside our control. What we do control: consent-only audiences, approved templates, paced sending, an emergency stop, and keeping promotional sending off unofficial connections.

Your data in messages

Message content, phone numbers and delivery status pass through Meta's Cloud API and are processed by Meta as a service provider. On this side, message history is stored with the outlet so staff can answer customers. See the privacy policy for the full picture.

Abuse

Using FoodHubbie to message people who did not opt in, to send prohibited content, or to evade a Meta restriction ends the service for that outlet under the termination policy.